Social media influencers play a significant role in online marketing. Many companies decide to work with them to attract more people to buy their products and services. The only downside is the cost that comes with this strategy. Asking social media influencers to endorse a brand or be a brand ambassador can be costly. One tweet from a celebrity can even blow up an entire online marketing budget.
Small businesses are incapable of paying such an amount. However, given the usefulness of working with social media influencers, many companies will still pursue the partnership. Therefore, the trend will move towards smaller social media influencers. They’re still popular, but they’re not as big as other celebrities. They’re also more affordable. If you intend to take this path, here are some tips to consider.
Find someone who can best represent your brand
Just because you’re working with a not-so-popular personality, it doesn’t mean you have to find anyone who can do the job. You still want someone who represents your brand well. You don’t want to associate the business with any person who will taint your image. The results might be the opposite of what you expect if you choose the wrong influencer.
Be creative when making videos
Influencers do well when posting videos online. Some videos receive millions of views in just a few days. It might take longer for smaller influencers, but they still have decent views. Try to be creative in posting videos. Don’t keep selling your products, but do something entertaining or informative. You can also give tips that many can benefit from. For instance, you can teach people how to enjoy playing online casino games like those found on NetBet, or building houses and landscapes with Roblox – whatever floats your boat. They will find your videos to be valuable and maybe decide to share them.
Negotiate the price
There’s no guarantee that this endeavour will lead to positive results. It makes sense if you try to negotiate the price first. Consider different exchange deals or wait until you achieve certain milestones before starting cash payments. These influencers also have managers you can talk to, and they will deal with the details of the potential collaboration.
Monitor the results
You don’t want to pursue the partnership if it’s not heading in the right direction. If you believe the influencer is struggling to get results, you can look for other partners. However, it also doesn’t mean you will ditch the influencer if it takes time to see progress. Be patient since these people are also trying to establish their brand. Remember that when they go big, they will take you with them. Their loyal followers will also stay loyal to you.
Working with smaller social media influencers is the way to go. It’s a practical alternative to celebrities that only big companies can afford. But, don’t forget that collaboration is only a piece of the puzzle. You still have other aspects of online marketing to deal with, and you must not forget them. Success should also not make you too complacent about the results.